UK- fastest growing source market in Europe in 2015
The UK is the fastest-growing source market in Europe going into 2015, with the number of foreign trips expected to increase 7%.
This rise is on the back of a 5% increase in overseas trips taken by UK travellers in 2014, one of the top six growth markets within the continent.
Further figures from the ITB World Travel Trends Report, conducted by IPK International and ITB Berlin, found Europeans are travel hungry and defying financial and political crises to take a record number of trips in 2014.
Foreign trips taken by Europeans increased 3% compared to last year although were generally shorter in length, with ‘all signs pointing to growth’ next year as well.
City breaks and the MICE sector saw the largest increases while holidays to snow and countryside resorts dipped.
Sweden and Spain have seen similar growth in travel this year while Swiss travellers took 7% more trips and travellers in Denmark and Poland posted a 6% rise.
Long-haul destinations saw the largest increases of 7% in Asia; 6% in the Caribbean and 5% in South America and the Pacific. Most foreign travel was taken within Europe, and saw a 3% boost.
Bookings through the internet increased 7% while the number of travel agent sales remained stagnant.