About us

We are industry leaders in supplying, selling, and servicing air content (flights, ancillaries, bundles, brands) for the travel supply chain. Founded in 2009, Mystifly has earned a reputation for applying the right mix of technology and innovative thought to create B2B solutions that deliver value and exceed customer expectations. As a result, Mystifly is trusted by over 700 airlines and 3000+ travel sellers worldwide.

The Mystifly Smart Selling Platform (SSP) is a SaaS solution purpose-built for sourcing, selling, and servicing air travel in any channel (direct or indirect). Using SSP, airlines and travel sellers can deliver superior travel offerings and experiences for their customers without the headaches of managing multiple APIs, air sources, servicing challenges, or complex/delayed payment and settlement. The system aggregates, normalises, and optimises global air content – 700+ NDC, GDS, and LCC airlines – and provides a cloud-based solution for selling air at scale in support of the entire Offer-Order-Settle-Deliver (OOSD) lifecycle.

Our Vision
To be the first choice for our airline and intermediary partners in their travel discoveries, delivery, and payments with unmatched value, at all times.

Our Mission
Enable our airline partners to maximise business value while making air travel stress-free for the traveller.

Our Values

Our values are an integral part of our culture and help distinguish us as the world’s leader in airline retailing. Here are the four core values that make the DNA of our company.

Think Big
Think Smart
We envision standing out as an industry thought leader, pioneering innovation, creativity, and out-of-the-box thinking at an individual and organisational level.
the bar

Through collaboration and teamwork, we take a step to help each other and the organisation.

Big Idea
Build Fast
to Surpass
We strive to thrive in an environment of proactiveness to help our partners succeed. We adapt to changes quickly and transcend boundaries to help our customers, efficiently and ethically.
Serving Travel Partners
Serve our partners
& people with purpose

We bring value to our partners by holding ourselves accountable. At the same time, we encourage and uphold a transparent culture with sensitivity and respect for our fellow beings.

Our Founders

Rajeev Kumar, CEO
Rajeev Kumar

Founder, CEO and MD

Rajeev Kumar G is an expert in the travel industry with over 15 years of experience covering Technology Development, CRM, Outsourcing, Process Management and Travel. He has worked in various capacities across the globe in India, Singapore, UK, Europe and North America.

A computer science engineering graduate from Bangalore University, he has also provided consultancy to leading players in the travel and hospitality sector across the globe.

With a vision driven by technology, a strong business acumen, and a passion for the travel industry, Rajeev founded Mystifly in 2009. In the last 14 years, he has helmed the business to operate at a global scale with a customer base spread across 70+ countries.

Bharat Goyal, Co-founder and CPO
Bharat Goyal

Co-Founder and CPTO

Bharat brings over 13 years of extensive leadership and architectural design experience to Mystifly. Starting his professional career with Adobe, he has held leadership positions in several global companies.

Bharat thrives on passion for creating new business value in an entrepreneurial setup. He has been an entrepreneur whose ventures have been valued and acquired by the likes of Flipkart. In his stint with one of the largest digital lending companies in India, he grew the team of engineers from 15 to 80 and led technology teams across India, the US, Europe, and China.

He focuses on entrepreneurial tech and product growth and has core expertise in organisational systems design, streamlining software lifecycle, and high-velocity engineering practices. At Mystifly, he has been instrumental in building a strong technology and product team that builds effective products, balancing technical excellence with business value.