In an e-Commerce environment, technology offers a great deal of change to the traditional agents’ role in terms of content, efficiency & personalization. Technology has actually affected the personal touch of how travel transactions are conducted today. Travel companies are able to keep in touch with the consumers at all times. Cloud-based technology marks the next wave of air travel business. With greater adoption of smartphones and tablets, greater efficiencies through cloud-based technologies can be realized at a lower cost. Jagat Mishra (CPO) shares his insights on the changing face of Air Travel business.